After The Transformation Of Position, The ICECRD Holds Technical Guidance For Public Relations Institutions Functional

Aktifitas Puslitbangbun Highlight

ICECRD ACTIVITIES – At the end of 2020, the Minister of Agriculture Dr. Syahrul Yasin Limpo inaugurated 1,277 structural positions for echelon III and IV within the Ministry of Agriculture to become functional officials (30/12/20). One hundred and sixty-seven of them are structural officials within the Indonesian Agency for Agricultural Research (IAARD), of which 14 (fourteen) are from the scope of the Indonesian Center For Estate Crops Research and Development (ICECRD) together with four Technical Implementing Units (UPT).

The structural officers within theICECRD who were also appointed as the Public Relations Officer were the Head of the KSPHP Division as the Intermediate Public Relations Officer, the Head of the PHP Sub-Division, and the Head of Research Services at UPT as the Young Public Relations Officer.

In order to get an overview for Public Relations Institutions in carrying out their duties and understand how to collect credit scores, the ICECRD held a Public Relations Technical Guidance with the theme “Dissemination Strategies and Information Services” on Tuesday, February 16, 2021. Located at the Display Building of the ICECRD, the Public Relations Center is online and limited offline from the Research Institute in the scope of the ICECRD, the KSPHP Coordinator, the Cooperation Sub-Coordinator, and the PHP Sub-Coordinator, as well as the Public Relations Officer in the scope of Balitbangtan.

Also attending through Zoom, Deans and Lecturers from the partner universities of the ICECRD. Among them are from the Yogyakarta Institute, UPN Veteran Yogyakarta, Andalas University, Jenderal Soedirman University, Jember University, Sebelas Maret University, Tidar University, Sam Ratulangi University, Lambung Mangkurat University, Sultan Agung Tirtayasa University, Padjajaran University, Riau Islamic University, Jember State Polytechnic. , and the Bogor Agricultural Institute.

Apart from the cooperation partners, there were also public relations staff ASN from the State Civil Service Agency, KOMINFO, LKPP, Kemenkumham, Kemenristek / National Agency for Research and Technology, Agricultural Human Resources Agency, Directorate General of Transportation, Agricultural Quarantine Agency, Food Security Agency, Inspectorate General of the Ministry of Agriculture, Bureau of Public Relations and IP, Directorate General of PKH BBPTUHPT Baturraden, BBIB Singosari, Polbangtan, National Nuclear Energy Agency, Health Research and Development Agency, National Library, TVRI, Semarang City Government, BKKBN Kepri Province, Polytechnic ATI Makassar, UIN Sunan Gunung Djati Bandung, Semarang State University, Brawijaya University. The total number of participants who attended was 110 participants.

The Technical Guidance activity was opened with remarks from the KSPHP Coordinator, Dr. Tedy Dirhamsyah, SP, MAB represented the Head of the ICECRD. After his remarks and opening, Tedy delivered the first material entitled “Dissemination Strategies and Information Services of the Center for Research and Development of Plantation” moderated by the PHP Sub-Coordinator, Sudarsono, SE

In his presentation, the strategy for achieving targets through a dissemination action program in various ways, such as through electronic and print publications, exhibitions, promotions, demonstrations, seminars, and others. Meanwhile, monitoring and evaluation are carried out to ensure community satisfaction and improve the quality of further dissemination, he said.

To accelerate the dissemination and maturation of technology, the ICECRD is also working with various parties. In 2020, there were 14 signed agreements, far exceeding the annual target of four. The Center for Plantation Research and Development still welcomes those who wish to work together in the future, he added.

In addition to the dissemination strategy, Tedy also explained the achievements that the ICECRD had previously obtained. During the Covid-19 pandemic, the ICECRD through the Indonesian Spice & Medicinal Crops Research Institute (ISMCRI) in collaboration with Post Harvest BB and IRCVS produced superior eucalyptus-based products in the form of roll-ons, inhalers, and necklaces that have been commercialized and can be obtained easily on the market both in pharmacies, drugstores and online.

Through the Indonesian Industrial & Bevarages Crops Research Institute (IIBCRI), the ICECRD also produces hand sanitizer, handsoap, and disinfectant products to meet high community demand. In addition, there are still many other superior products from the ICECRD, such as biodiesel, processed coffee and cocoa products, biological fertilizers, biopesticides, new superior varieties, and others, concluded Tedy.

The second material entitled “Strategies for Achieving Credit Score for Public Relations Institutions: First, Young, and Intermediate” delivered by Drh. Muhammad Arif Cahyono, M.Sc., Coordinator of Public Relations, Bureau of Public Relations and Public Information, Ministry of Agriculture. Arif explained the definitions and main tasks of Public Relations Institutions, adjustments in the preparation of descriptions of functional position activities, examples of activities that have the potential to earn credit scores, as well as things that need to be known in the assessment process.

This material is expected to provide an overview for Public Relations Institutions who are still confused in compiling credit figures, especially for those who have just undergone a transformation from a structural position to a Public Relations function and do not have a public relations background. Even so, Arif emphasized that Public Relations Institutions should not only carry out activities to obtain credit scores, but also strengthen dissemination so that important information can be disseminated more to the public, he stressed. (Anjas)

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